Ad Budgets Managed
"Great to work with. FDM goes out of their way to understand the message you are trying to communicate, and works with you to get your message out."
"I really enjoy working with them. They were able to get my PPC ads up very quickly, and I immediately saw a huge lift in my website traffic. I also liked that the pricing was straightforward, and they were very responsive to any questions that I had."
"Awesome at what they do! All we had to do was let them know what areas we wanted to target and they took over the rest. Completely hands off to allow us to actually spend more time in our business and leave the marketing to the professionals."
Why Choose Our PPC Ad Agency for Real Estate Investors?
ROI Focused Campaigns
Free Reports & Meetings
Compare PPC Management Companies
|PPC Management Services||Our PPC Management Agency||Other PPC Agencies|
|Ad Strategy||Optimized for Profit, ROI, Conversions, Leads||Optimized for Clicks, CTR, Quality Score|
|Setup Fee||None||Typically $300 to $1,000|
|Ad Account Ownership||You Own Your PPC Ad Accounts, You Have Full Access||They Own Your PPC Ad Accounts, You Don't Have Access|
|Monthly Management Fee||$500 Monthly, or 20% of PPC Spend, Whichever is Greater||Hidden From Website or Confusing Pricing Packages|
|Setup Process||Custom Setup Per Client, After Research and Client Meetings||Templated, Cut & Paste Setup for Every Client|
|Number of Keywords, Ads, Campaigns||Unlimited||Limited By Pricing Plan|
|PPC Networks Included||All Platforms Included – Google, Bing, Facebook, and More!||Pay More To Be On More Platforms Beyond Google Ads|
|PPC Experience||Google Ads, Bing Ads, Yahoo Ads, Facebook Ads, Remarketing Ads, Shopping Ads, Video Ads, Banners Ads, Mobile Ads, Twitter Ads, LinkedIn Ads, Instagram Ads, Quora Ads, Amazon Ads, Pinterest Ads, Native Ads||Typically Google and Facebook only|
|Account Optimization||Frequently Optimized by Trained Experts||Automated Optimizations in Bulk with Software|
|PPC Ads Setup||Created and A/B Tested for You||Ads Limited, Extra for Additional Ads|
|Reports and Meetings||Unlimited||Limited Hours for Reports, Emails, Calls|
|Competitor Research||Included||Can Cost Extra|
|Outsourcing Our Work||Never||Unclear|
|Advanced Tracking Setup||Included||Can Cost Extra|
|Call Tracking||Included||Can Cost Extra|
|Dedicated Account Manager||Direct Contact With Your Account Manager||Varies|
Pay-Per-Click Ad Management for Real Estate Investors
Google Adwords Management
Google Adwords management for real estate investors is still one of the best ways to get more motivated sellers from online advertising, as well as other major search engines like Bing and Yahoo. We will make sure that when someone searches keywords like “I need to sell my house for cash” or “Who buys ugly houses fast”, your ad shows up at the top of Google and other major search engines.
Our highly trained and experienced Facebook ad experts know what advertising strategies work long-term for real estate investors and what strategies are short-term fads that don’t scale. Through hundreds of tests and years of experience, we can build a Facebook ad strategy that adjusts to the latest Facebook ad trends to make sure they integrate with ALL of your online marketing strategies.
YouTube, News sites, and other video sites are very popular for online searchers. Placing a video ad in front of a motivated seller can put your pay per click ads above all other real estate investors who do not have video ads.
Mobile searches continues to grow year over year, especially in the real estate investor. We make sure your ads are in front of your potential house sellers while they are searching on smartphones. We can get you results from mobile website ads, Call-Only or “Click-to-Call” ads, and mobile search ads. This way when someone is ready to sell their ugly house right now, they can click to call you immediately!
Display - Banner Ads
Banner ads can be extremely effective when placed in front of the right audience. We make sure your banner ads are very specific websites that bring in motivated sellers while they are on specific websites, fit the right demographics, and share the same interests as a motivated seller.
Remarketing banners ads bring your website visitors back to complete the form or call you for an offer. Since PPC Advertising for REI is so competitive, it is important to always stay in front of your motivated sellers and make sure they go with you to sell their house fast.
Pay-Per-Click Advertising Management for Real Estate Investors
Ad Copy Writing
Easy To Read Reports
Why Use Digital Marketing for Real Estate Investing Ads?
Most people go to Google.com to find just about anything, including a way to sell their house for cash to an investor. Falcon Digital Marketing has run many successful PPC advertising campaigns in a wide range of industries, including PPC management services for real estate investors. Through our detailed process, we build a strategy around getting you the right leads at the right price to make sure your online advertising turns into profit, not just website traffic.
Advanced PPC Management Services for Real Estate Investors
PPC Call Tracking
We can easily track where your phone calls are coming from – from keywords, to ads, to campaigns – we track it all. You get full access to your call logs and call tracking dashboard. Our advanced call tracking gives you all the data you need to close more deals.
PPC Landing Page
We audit your existing PPC landing page and website to make sure it is optimized to convert and get you more clients! We’ll make sure your advertising dollars are well spent by sending pay-per-click ads directly to a highly optimized, high converting landing page.
Google Adwords Management for Real Estate Investors
Google Adwords management for real estate investors is very competitive. It takes a significant amount of research, expertise, and testing to find the right strategy for effective lead generation through Google search ads. Our team is Google Adwords certified, highly-trained, and highly-experienced to handle the most competitive industries like real estate. If you have tried many ways to improve your Google Ads performance but end up wasting even more time and money, it may be time to switch to an expert PPC management company. If you have an existing Google ads account, we can audit your current setup to make faster improvements and get your advertising ROI turned around quickly.
Our PPC Management Service Process
Our process for developing effective internet marketing campaigns includes 4 main steps: research, strategy development, implementation, and ongoing optimization.
01 PPC Research
We discuss your business goals, learn about your company, learn about your industry, research competitors, and conduct advanced keyword research.
02 PPC Ad Strategy Development
We build a customized, ROI focused online marketing strategy based on what we learned during the research phase and align it with your business goals. We then go over the strategy with you in detail – discussing keywords, ads, targeting, and marketing goals for your approval.
03 PPC Ad Campaign Implementation
We setup everything for you and give you full access – keywords, ads, account optimization, A/B testing, Google Analytics tracking, call tracking, and anything else needed for your marketing campaign to succeed. You have full access and ownership of your accounts and website
04 Ongoing PPC Ad Optimization
Every month a full report will be put together for you so that you can see the progress of the marketing and the frequent adjustments we make to improve performance and ROI for your campaigns. We are a Houston PPC Management company that works with national and local businesses.
Questions About Pay-Per-Click Management Services
How Do PPC Management Fees Work?
We charge a Monthly Fee of 20% of PPC Advertising Spend, or $500, whichever is greater, for monthly Pay-Per-Click management services. For example, if the Customer spends $3000.00 in Google Ads, the Customer would pay Google Ads $3000.00 directly for the ads in their own account, and a separate fee of $600.00 to Falcon Digital Marketing, LLC for creating, managing, and optimizing those Pay-Per-Click ads.
Is There A Cancelation Fee?
No, our contracts do not have a cancelation fee
What is Your Setup Fee for PPC Management?
There is no setup fee for our PPC ad management.
How Long Are Your Contracts?
Our contracts are month-to-month
How Much Does PPC Advertising Cost?
We recommend starting with at least $1,000 per month as a recommended starting budget for PPC advertising.
PPC advertising is charged based on cost-per-click. PPC platforms use an auction system to decide how much you pay for your ad to show. The more competition there is, the higher your cost-per-click. In very competitive industries, you will pay a high cost-per-click and need a higher monthly PPC budget.
How Long Does it Take to Setup a PPC Advertising Campaign?
Typically 1-2 weeks until your ads are live.
How Will PPC Ads Work for REI Lead Generation?
Pay-Per-Click advertising is very complex and changes constantly – that is why most real estate investing companies rely on an outside marketing agency to handle all of their internet advertising for them. This way they can focus on converting leads into deals. With all of the many tasks that are involved with flipping houses, wholesaling, or buy and hold rent houses, it make sense that most business owners do not also want to take on their marketing. Search Engine Marketing for real estate investors continues to be one of the top online lead generation choices for companies that want to scale. The precise geo-targeting, data available, and tracking make it easier to know what is working and what is not. With traditional forms of advertising, it can be much harder to remove wasted spend and focus your marketing efforts on the top producers. We handle all of your calls tracking, Google Analytics, reporting, PPC campaign management on all advertising platforms, and more.
What's Included in Our PPC Management Services
Research & Setup
- Keyword Research
- Competitor Research
- Industry Research
- PPC Strategy Development
- Website and Landing Page Audit
- Ad Creation
- Full Custom Setup of All PPC Campaigns
Ongoing Campaign Management
- Keyword Optimization
- Negative Keywords
- Device Targeting Optimization
- Location Targeting Optimization
- Ad Schedule Optimization
- Conversion Rate and CPA Optimization
- ROAS Optimization
- Bid Management and Optimization
- Ad A/B Testing and Optimization
- Frequent, Ongoing PPC Account Optimization
Analytics & Reporting
- Monthly Reporting
- Dedicated U.S. Based Account Manager
- Conversions Tracking and Analytics Setup
- PPC Call Tracking