Ad Budgets Managed
"Falcon Digital Marketing has greatly improved our PPC and other digital advertising. I would certainly recommend their services."
"They delivered the best results our company had experienced in four years of working with other digital marketing firms. They are honest, transparent and really took the time to understand our industry."
I had a great experience with Falcon Digital Marketing! They were able to identify holes in my marketing to make us more efficient and make better use of my marketing dollars.
Why Choose Our Houston PPC Ad Agency?
You have direct access and communication with your Houston PPC account manager for the best support and clear communication about your online advertising strategy.
Since 2008, we have successfully run PPC accounts from $500 per month to $350,000 per month in variety of industries and Pay-Per-Click advertising platforms.
We offer Month-To-Month contracts without cancellation fees. We don’t force you into long-term contracts, our results keep our clients long-term.
No hidden fees or charges, always up-front and honest. That’s the way it should be.
Our Houston PPC services do not have limits on keywords, ads, campaigns or any other fees for updates and account changes. We make sure your ads are successful.
ROI Focused Campaigns
We focus on results that will get you more business, not just more website clicks. We’ll go over the KPIs that matter most to your company.
Free Reports & Meetings
There are no additional charges for meetings, emails, or calls with your account manager to discuss your advertising.
You will always have full access and ownership of your accounts with us, unlike some Houston PPC companies.
Compare PPC Management Companies
|PPC Management Services||Our PPC Management Agency||Other PPC Agencies|
|Ad Strategy||Optimized for Profit, ROI, Conversions, Leads||Optimized for Clicks, CTR, Quality Score|
|Setup Fee||None||Typically $300 to $1,000|
|Ad Account Ownership||You Own Your PPC Ad Accounts, You Have Full Access||They Own Your PPC Ad Accounts, You Don't Have Access|
|Monthly Management Fee||$500 Monthly, or 20% of PPC Spend, Whichever is Greater||Hidden From Website or Confusing Pricing Packages|
|Setup Process||Custom Setup Per Client, After Research and Client Meetings||Templated, Cut & Paste Setup for Every Client|
|Number of Keywords, Ads, Campaigns||Unlimited||Limited By Pricing Plan|
|PPC Networks Included||All Platforms Included – Google, Bing, Facebook, and More!||Pay More To Be On More Platforms Beyond Google Ads|
|PPC Experience||Google Ads, Bing Ads, Yahoo Ads, Facebook Ads, Remarketing Ads, Shopping Ads, Video Ads, Banners Ads, Mobile Ads, Twitter Ads, LinkedIn Ads, Instagram Ads, Quora Ads, Amazon Ads, Pinterest Ads, Native Ads||Typically Google and Facebook only|
|Account Optimization||Frequently Optimized by Trained Experts||Automated Optimizations in Bulk with Software|
|PPC Ads Setup||Created and A/B Tested for You||Ads Limited, Extra for Additional Ads|
|Reports and Meetings||Unlimited||Limited Hours for Reports, Emails, Calls|
|Competitor Research||Included||Can Cost Extra|
|Outsourcing Our Work||Never||Unclear|
|Advanced Tracking Setup||Included||Can Cost Extra|
|Call Tracking||Included||Can Cost Extra|
|Dedicated Account Manager||Direct Contact With Your Account Manager||Varies|
Houston Pay-Per-Click Ad Management
Paid search ads, like Google Ads (formerly Google Adwords), Bing ads, or Yahoo ads, allow businesses to show their ads for the keywords they choose. This way your business shows when your customers are searching for you online. We setup your Search Engine Marketing ads for the right keywords that bring in the most business.
From Facebook ad management to other social media platforms, we optimize your account to get better results. We know the core principles of effective online advertising campaigns that work well long-term, rather than chasing short-term Facebook advertising fads. We make sure your social media ads are bringing in more business at a better ROI
Social Media Advertising
Our team can expand your social media ppc ads to Twitter ads, LinkedIn Ads, Pinterest Ads, Quora ads, and Instagram ads. We’ll do detailed research on where your target demographic is and build out highly targeted ads to bring them into your business as new customers. Take your social media ads beyond just Likes and Followers, and start getting more business through paid social media advertising!
Shopping Ads for E-Commerce
Our team can setup a highly optimized Google Shopping Campaign using your Google Merchant Center and eCommerce product feed. This way your PLA campaigns are producing a positive ROI, in Google, Bing, Amazon Ads, and Facebook ads.
Since Mobile traffic is growing more and more each year, it is important to make sure your business shows on smartphones for mobile search ads. We’ll make sure your ads show on mobile devices to drive more leads, get more phone calls, and increase sales and foot traffic to your business.
Display - Banner Ads
Our team of experts will research the best audience to target for highly effective Banner ads for your business. When display ads are placed in front of the right audience, on the right websites, at the right time, they can produce great results!
PPC Remarketing ads are a highly effective way to get engaged users to return to your website to complete a form or finish their purchase. We can implement advanced retargeting to make sure your website visitors come back and purchase from you.
Websites with videos like YouTube, News sites, and other video sites are very popular for online searchers trying to find solutions and answers. Either for entertainment, how-to videos, news, and information, online video websites can be a great place to get your video advertisement in front of your target demographic in a more engaging and memorable way than a text ad or banner ad. We can make sure your video ads produce the results you need.
Our Houston PPC management services optimize and setup Native Ad campaigns to target your potential customers on the top blogs, news, and other article websites online. A perfect strategy for the best content marketing, lead generation, e-commerce, product launches, and more marketing intiatives. Native ad networks like Yahoo Gemini, Outbrain, and Taboola can have the best targeting for your business!
Industries We Frequently Work With
Real Estate Investors
Software / SaaS
Oil & Gas / Industrial
Limo / Transportation Services
Houston PPC Management Services Handled for You
We implement advanced, proven keyword research strategies and tools to research the top keywords that will get the best results for your Houston PPC advertising campaigns, or even nationwide! Your advertising account manager will go over the keywords in detail to make sure they are focused on your target audience to bring in the right type of customers and clients.
We use advanced competitor research tools and techniques to make sure your search engine marketing campaign is staying ahead of your competition. Once we find the best keywords, we will implement and continuously test them in your ongoing SEM campaigns.
Ad Copy Writing
Combining our strategy planning with you company, our keyword research, and competitor research, we will implement PPC ad copy writing best practices to get you great results and drive more conversions from you campaigns. We’ll handle all of the ad copy writing, you simply have to approve the ads before they go live. Our Houston PPC management services are unmatched!
Continuous testing and optimizing is the key to a successful ppc advertising campaign. If you are looking for a PPC management company in Houston that will deliver the best results from your online advertising, we’re a great match!
Unlike some local Houston PPC management agencies, we don’t setup your ads with a template and never update it again. From years of experience managing hundreds of accounts, we know that advertising campaigns need to be frequently optimized to ensure top performance and results.
Easy To Read Reports
You receive custom reports that are easy to understand and focus on the metrics that are important to your business growth. We avoid unnecessary industry jargon and data overload. We respect your time, so we focus on concise reporting to display the data you need to quickly see the effectiveness and ROI of your internet advertising campaigns.
How Our Houston PPC Management Company is Different
Falcon Digital Marketing is one of the best PPC management companies in Houston because we develop customized PPC ad campaigns to ensure optimal results for your business. Since we are specialized in pay-per-click advertising, we can create and manage much more complex advertising campaigns with larger budgets than 1-stop-shop agencies. While we provide online advertising management for local companies, we also run national or even international advertising campaigns as well.
Houston Pay-Per-Click Management Services
No outdated templates here! Your company receives a fully customized pay-per-click advertising campaign. We handle everything for you – from account structure, keywords, ads, ad groups, analytics, ad extensions, bid management and more, even help you setup a new PPC account.
We implement advanced analytics to track important goals for your business beyond just website traffic. We’ll track leads, phone calls, sales, ROI, form submissions, signups, whitepaper downloads, and more. Each website receives custom tracking to fit the advertising campaign’s needs.
PPC Call Tracking
Your business will now see exactly where your calls are coming from – showing detailed call data on keywords, ads, campaigns and more. Your business will receive full access to your call logs and call tracking dashboard so you can review all of your inbound calls from your pay-per-click advertising campaigns.
PPC Landing Page
We will provide you with a full audit of your current landing page or website to make sure it is optimized for conversions! This ensures that your pay-per-click advertising spend produces the best ROI.
Specialized PPC Management Company
We specialize in working with competitive industries in a wide range of fields. This commonly includes PPC ad campaigns for lead generation for the real estate industry, insurance companies, attorneys, retail, eCommerce, software, local businesses, B2B, and more. With our advanced research, tracking, and optimization techniques, we can get great results in nearly any industry, no matter how competitive or complex!
Our PPC Management Service Process
Our process for developing effective internet marketing campaigns includes 4 main steps: research, strategy development, implementation, and ongoing optimization.
01 PPC Research
We discuss your business goals, learn about your company, learn about your industry, research competitors, and conduct advanced keyword research.
02 PPC Ad Strategy Development
We build a customized, ROI focused online marketing strategy based on what we learned during the research phase and align it with your business goals. We then go over the strategy with you in detail – discussing keywords, ads, targeting, and marketing goals for your approval.
03 PPC Ad Campaign Implementation
We setup everything for you and give you full access – keywords, ads, account optimization, A/B testing, Google Analytics tracking, call tracking, and anything else needed for your marketing campaign to succeed. You have full access and ownership of your accounts and website
04 Ongoing PPC Ad Optimization
Every month a full report will be put together for you so that you can see the progress of the marketing and the frequent adjustments we make to improve performance and ROI for your campaigns. We are a Houston PPC Management company that works with national and local businesses.
Questions About Pay-Per-Click Management Services
How Do PPC Management Fees Work?
We charge a Monthly Fee of 20% of PPC Advertising Spend, or $500, whichever is greater, for monthly Pay-Per-Click management services. For example, if the Customer spends $3000.00 in Google Ads, the Customer would pay Google Ads $3000.00 directly for the ads in their own account, and a separate fee of $600.00 to Falcon Digital Marketing, LLC for creating, managing, and optimizing those Pay-Per-Click ads.
Is There A Cancelation Fee?
No, our contracts do not have a cancelation fee
What is Your Setup Fee for PPC Management?
There is no setup fee for our PPC ad management.
How Long Are Your Contracts?
Our contracts are month-to-month
How Much Does PPC Advertising Cost?
We recommend starting with at least $1,000 per month as a recommended starting budget for PPC advertising.
PPC advertising is charged based on cost-per-click. PPC platforms use an auction system to decide how much you pay for your ad to show. The more competition there is, the higher your cost-per-click. In very competitive industries, you will pay a high cost-per-click and need a higher monthly PPC budget.
How Long Does it Take to Setup a PPC Advertising Campaign?
Typically 1-2 weeks until your ads are live.
How Are You Different Than Other Houston PPC Management Agencies?
After a thorough review of your goals, your company, your industry, and your competitors, we will build an advertising campaign focused on ROI, not just getting more website traffic and clicks. Whether this is lead generation, sales, inbound calls, whitepaper downloads, or foot traffic to your local business, we can design the best marketing plan for you.
What's Included in Our PPC Management Services
Research & Setup
- Keyword Research
- Competitor Research
- Industry Research
- PPC Strategy Development
- Website and Landing Page Audit
- Ad Creation
- Full Custom Setup of All PPC Campaigns
Ongoing Campaign Management
- Keyword Optimization
- Negative Keywords
- Device Targeting Optimization
- Location Targeting Optimization
- Ad Schedule Optimization
- Conversion Rate and CPA Optimization
- ROAS Optimization
- Bid Management and Optimization
- Ad A/B Testing and Optimization
- Frequent, Ongoing PPC Account Optimization
Analytics & Reporting
- Monthly Reporting
- Dedicated U.S. Based Account Manager
- Conversions Tracking and Analytics Setup
- PPC Call Tracking