Ad Budgets Managed
"Falcon Digital Marketing has greatly improved our PPC and other digital advertising. I would certainly recommend their services."
"They delivered the best results our company had experienced in four years of working with other digital marketing firms. They are honest, transparent and really took the time to understand our industry."
I had a great experience with Falcon Digital Marketing! They were able to identify holes in my marketing to make us more efficient and make better use of my marketing dollars.
Why Choose Our PPC Ad Agency?
ROI Focused Campaigns
Free Reports & Meetings
Compare PPC Management Companies
|PPC Management Services||Our PPC Management Agency||Other PPC Agencies|
|Ad Strategy||Optimized for Profit, ROI, Conversions, Leads||Optimized for Clicks, CTR, Quality Score|
|Setup Fee||None||Typically $300 to $1,000|
|Ad Account Ownership||You Own Your PPC Ad Accounts, You Have Full Access||They Own Your PPC Ad Accounts, You Don't Have Access|
|Monthly Management Fee||$500 Monthly, or 20% of PPC Spend, Whichever is Greater||Hidden From Website or Confusing Pricing Packages|
|Setup Process||Custom Setup Per Client, After Research and Client Meetings||Templated, Cut & Paste Setup for Every Client|
|Number of Keywords, Ads, Campaigns||Unlimited||Limited By Pricing Plan|
|PPC Networks Included||All Platforms Included – Google, Bing, Facebook, and More!||Pay More To Be On More Platforms Beyond Google Ads|
|PPC Experience||Google Ads, Bing Ads, Yahoo Ads, Facebook Ads, Remarketing Ads, Shopping Ads, Video Ads, Banners Ads, Mobile Ads, Twitter Ads, LinkedIn Ads, Instagram Ads, Quora Ads, Amazon Ads, Pinterest Ads, Native Ads||Typically Google and Facebook only|
|Account Optimization||Frequently Optimized by Trained Experts||Automated Optimizations in Bulk with Software|
|PPC Ads Setup||Created and A/B Tested for You||Ads Limited, Extra for Additional Ads|
|Reports and Meetings||Unlimited||Limited Hours for Reports, Emails, Calls|
|Competitor Research||Included||Can Cost Extra|
|Outsourcing Our Work||Never||Unclear|
|Advanced Tracking Setup||Included||Can Cost Extra|
|Call Tracking||Included||Can Cost Extra|
|Dedicated Account Manager||Direct Contact With Your Account Manager||Varies|
Pay-Per-Click Ad Management
Paid Search Ads
Social Media Advertising
Shopping Ads for E-Commerce
Display - Banner Ads
Industries We Frequently Work With
Real Estate Investors
Software / SaaS
Oil & Gas / Industrial
Limo / Transportation Services
All PPC Management Services Handled for You
Ad Copy Writing
Easy To Read Reports
How Our PPC Management Company is Different
Falcon Digital Marketing specializes in competitive ppc advertising markets. Although we are located in Houston, TX, we manage ad campaigns nationwide. In addition, local ppc management can vary significantly depending on the industry and the target demographic. Our advanced marketing strategies are built around putting the right advertising message in front of the right audience at the right time. This ensures you get maximum results for your budget. We have worked with top clients across the U.S. We focus our advertising strategy around producing the best ROI for our clients, not just get them more website traffic.
The Best PPC Marketing Strategies
We handle full setup of your customized pay-per-click advertising campaigns - from account structure, keywords, ads, ad groups, ad extensions, bid management and more, even help you setup a new account.
We can track what matters most to your business - leads, online sales, phone calls, website form submissions, emails, signups, whitepaper downloads, memberships, and more. We'll customize your tracking to fit your business needs.
PPC Call Tracking
See exactly where your calls are coming from - from keywords, to ads, to campaigns - we can easily track it all. You will also get full access to your call logs and call tracking dashboard. Contact us to learn more.
PPC Landing Page
We will provide you with a full audit of your current landing page or website to make sure it is optimized for conversions! We'll make sure your advertising dollars are well spent by sending pay-per-click ads directly to a highly optimized, high converting landing page.
Specialized PPC Management Company
Our specialty is working in highly competitive PPC industries with companies that need an aggressive ROI from lead generation, new client acquisition, or e-commerce sales. This commonly includes paid search ads for home services, insurance, ppc management for real estate investors, e-commerce stores, ppc management for attorneys, B2B, education, medical, software, finance, accounting, transportation, automotive, oil and gas, industrial, manufacturing, customer service, real estate, fashion and apparel, retail, business services, sports, entertainment, home products, housing and apartments, marketing services, food, events, internet services, energy, and more.
Our PPC Management Service Process
Our process for developing effective internet marketing campaigns includes 4 main steps: research, strategy development, implementation, and ongoing optimization.
01 PPC Research
We discuss your business goals, learn about your company, learn about your industry, research competitors, and conduct advanced keyword research.
02 PPC Ad Strategy Development
We build a customized, ROI focused online marketing strategy based on what we learned during the research phase and align it with your business goals. We then go over the strategy with you in detail – discussing keywords, ads, targeting, and marketing goals for your approval.
03 PPC Ad Campaign Implementation
We setup everything for you and give you full access – keywords, ads, account optimization, A/B testing, Google Analytics tracking, call tracking, and anything else needed for your marketing campaign to succeed. You have full access and ownership of your accounts and website
04 Ongoing PPC Ad Optimization
Every month a full report will be put together for you so that you can see the progress of the marketing and the frequent adjustments we make to improve performance and ROI for your campaigns. We are a Houston PPC Management company that works with national and local businesses.
Questions About Pay-Per-Click Management Services
How Do PPC Management Fees Work?
We charge a Monthly Fee of 20% of PPC Advertising Spend, or $500, whichever is greater, for monthly Pay-Per-Click management services. For example, if the Customer spends $3000.00 in Google Ads, the Customer would pay Google Ads $3000.00 directly for the ads in their own account, and a separate fee of $600.00 to Falcon Digital Marketing, LLC for creating, managing, and optimizing those Pay-Per-Click ads.
Is There A Cancelation Fee?
No, our contracts do not have a cancelation fee
What is Your Setup Fee for PPC Management?
There is no setup fee for our PPC ad management.
How Long Are Your Contracts?
Our contracts are month-to-month
How Much Does PPC Advertising Cost?
We recommend starting with at least $1,000 per month as a recommended starting budget for PPC advertising.
PPC advertising is charged based on cost-per-click. PPC platforms use an auction system to decide how much you pay for your ad to show. The more competition there is, the higher your cost-per-click. In very competitive industries, you will pay a high cost-per-click and need a higher monthly PPC budget.
How Long Does it Take to Setup a PPC Advertising Campaign?
Typically 1-2 weeks until your ads are live.
What's Included in Our PPC Management Services
Research & Setup
- Keyword Research
- Competitor Research
- Industry Research
- PPC Strategy Development
- Website and Landing Page Audit
- Ad Creation
- Full Custom Setup of All PPC Campaigns
Ongoing Campaign Management
- Keyword Optimization
- Negative Keywords
- Device Targeting Optimization
- Location Targeting Optimization
- Ad Schedule Optimization
- Conversion Rate and CPA Optimization
- ROAS Optimization
- Bid Management and Optimization
- Ad A/B Testing and Optimization
- Frequent, Ongoing PPC Account Optimization
Analytics & Reporting
- Monthly Reporting
- Dedicated U.S. Based Account Manager
- Conversions Tracking and Analytics Setup
- PPC Call Tracking