Over 65 percent of clicks made by users who intend to make a purchase on the web go to paid ads. If your law firm is looking to break into the new digital space, the world of digital law firm advertising may be a great opportunity for you. The truth is, digital advertising has never been simpler.
What Are PPC Advertisements?
PPC or Pay Per Click ads are digital advertisements that are bought on a pay per click basis. Meaning that the buyer will pay for the advertisement every time the user clicks on it. Pricing can vary greatly depending on the placement and type of advertisement.
5 Benefits of Digital Law Firm Advertising
With PPC ad digital advertising becoming bigger than ever before, the benefits are truly endless. There are a variety of benefits for Digital PPC law firm advertising.For the best ways to break into digital law firm advertising, check out the top five benefits to PPC advertising below.
1. Reaching the Top of Search Results
One of the biggest benefits of PPC advertising is the ability to reach the top of search results on a search engine. Over 55 percent of all organic clicks from a search engine result go to the first page listed. By being the first page listed for a specific search result, your law firm can gain a variety of new organic traffic.
2. Cost Effectiveness
Whether it’s traditional or digital advertising, the first thing that comes to mind for many people is the expenses. One of the biggest benefits of PPC advertising is the low buy-in for first time advertisers.
PPC advertising works on a bidding basis, meaning that depending on where your ad is located or how long you want to run your ad, you’ll bid against other users for that specific spot.
3. Drive Sales Fast
PPC law firm advertising has proven to drive sales fast.The way that sales are driven virtually has a lot to do with the increased traffic to the company websites. It’s no secret that you need people to know about your service if you want them to actually use it. PPC advertising gets your customers in the door so your website and your content can close the deal.
4. Reach New Demographics
In law firm advertising, many advertisers will unfortunately only be able to hit a certain demographic. Depending on the kind of law you practice, your name recognition may not extend past certain cities or classes.
With PPC advertising, you can specifically target what kind of people you’d like to advertise to. This method of digital advertising opens up a whole new client base for your firm.
5. Grow Your Digital Footprint
It’s no secret that we’re living in the digital age. With more business taking place online than ever before, firms both big and small are finding the importance of going online.
With PPC advertising, law firms can help grow their online footprint through customer interactions on both their website and their social media. Speaking of social media, using Facebook and Google PPC ads are also a great way to boost your firm’s digital footprint.
Taking Your Advertising Game to the Next Level
If you’re ready to take your advertising game to the next level, we hope these five tips have helped excite you about the world of possibilities in the PPC advertising space. With these tips and more, you can begin the journey to boost your online presence through PPC law firm advertising!